ABOUT US: ENGINEERING THE EXIT FROM PULP.

2. THE PLANETARY AUDIT

The End of the 50-Million Tree Economy

TreeFree Core is the industrial cease-fire on the pulp supply chain:

• 50 million trees saved every year
• ~1.35M tons of fluff pulp eliminated
• 90 billion diapers (EU + LATAM) decoupled from deforestation

Forests become carbon sinks again — not raw materials for diapers.

↓58% Water Footprint

We shut off the hydrological drain of forestry and pulp mills through dry extrusion + closed-loop cooling.

↓47% Carbon Footprint

We ended the thermodynamic insanity of hauling and boiling wet biomass.
We ship dry pallets and cut CO₂ nearly in half.

3. THE RETAIL REVOLUTION

TreeFree Core makes retail brands outperform national brands:

SGS Class A Performance

• FemCare: 90/100
• Baby Diapers: 0.09g rewet (statistical dryness)

Hypoallergenic, Sterile, Chemical-Free

No trees → no lignin → no chlorine dioxide → no ozone bleaching.

A modern substrate for a modern marketplace.

4. THE INDUSTRIAL LOGIC

The OEM-C Safe Harbor

The global supply chain is being rewritten by the EUDR.
Pulp is now radioactive.

Total Regulatory Immunity

TreeFree Core contains 0g wood fiber, placing it outside Annex I of the EUDR. OEM-C's gain immediate compliance, zero TRACES NT burden, zero seizure risk.

Zero-CapEx Drop-In

Runs on existing Fameccanica, GDM, Zuiko, Curt G. Joa lines with:



• CapEx: $0.00
• Downtime: <24 hours
• Throughput: 100% maintained

Fixed, Stable Economics

12–36 month fixed pricing in a world where pulp is now a geopolitical and biological volatility machine.

Leadership Defined

Matthew Keddy, CEO

Replace Legacy Tech • Break the Old System •

Prove It at Scale

Matthew Keddy brings a 30-year track record as a multi-market Founder and CEO across North America, Asia, LATAM and Europe. He navigates cross-border environments in finance, information technology in B2B markets, with coverage from Reuters, Dow Jones, Nikkei Asian Review, and The Wall Street Journal for execution in new market segments—experience directly aligned with today’s EUDR compliance reset.

He is one of the most widely quoted executives in the global diaper and hygiene sector ( in a span of 2-years) and was recognized in Nonwovens Industry Magazine’s 2024 “Innovation of the Year” issue for leadership in next-generation, tree-free absorbent-core design. Routinely interviewed by Nonwovens Industry Magazine (New York) and Sustainable Nonwovens Magazine (London), he has generated 6,000+ media pickups, 2B audience reach, and $50M EMV per year across North America, LATAM/Caribbean, and Europe—with zero paid editorial.

CEO mandate: Replace the legacy core, own the regulatory moment, scale faster than incumbents can react—and make the media broadcast TreeFree’s rise on their dime, not ours.

Alex Burkert, CTO

Product Innovation • Category Reinvention • Industrial-Scale Proof

30-year veteran and one of the most accomplished diaper-core engineers globally. At Softex Indonesia, launched 20+ products, cut time-to-market from nine to three months, and contributed to USD $480M annual revenue — leading to the USD $1.2B acquisition by Kimberly-Clark.

Expert in material substitution, compliance engineering, and production system redesign. Former Pampers leader at P&G Global, with deep experience transitioning factories during category-level shifts — critical as pulp becomes non-scalable under EUDR.

Delivered industrial-grade validation: factory conversions, new SKUs, reduced waste, higher uptime, and measurable margin gains across global markets. Proven record of translating engineering improvements into commercial scale.

CTO mandate: Convert TreeFree Core® from innovation into infrastructure — guaranteeing line speed, reliability, and converter-ready deployment across the post-EUDR manufacturing landscape.

🌿 ESG INVESTMENT CASE: THE POST-PULP PARADIGM

The Decoupling of Industrial Growth from Natural Capital Depletion.



1. ENVIRONMENTAL (E) — NATURAL CAPITAL PRESERVATION

Thesis: We do not minimize impact; we eliminate the extraction vector entirely.

• Biodiversity & Land Use: 50 Million Trees Preserved annually. By replacing biological fiber with Advanced Synthetic Matrix (ASM), we halt the deforestation cycle for hygiene, protecting forest canopies and biodiversity corridors.
• Hydrological Security: 58% Water Reduction. Eliminating the water-intensive pulping and bleaching process decouples hygiene production from freshwater scarcity risks.
• Decarbonization (Scope 3): 47% CO₂ Reduction. By removing heavy, wet biomass from the logistics chain and eliminating thermal drying, we deliver immediate, verified Scope 3 emissions reductions for retailers.

2. SOCIAL (S) — HEALTH & RESOURCE SECURITY

Thesis: Safer materials for consumers; safer resources for communities.

• Product Safety: Transitioning to 100% Tree-Free materials eliminates the need for chlorine bleaching and chemical digestion, resulting in a hypoallergenic, inert core that improves skin health outcomes.
• Resource Equity: The 58% reduction in industrial water usage returns critical freshwater capacity to local communities rather than consuming it for single-use disposable products.

3. GOVERNANCE (G) — REGULATORY IMMUNITY & RISK

Thesis: Converting regulatory risk into structural asset value.

• Regulatory Compliance: EUDR Exempt. The platform eliminates 100% of forest-risk commodity exposure, insulating shareholders from supply chain seizures and regulatory fines.
• Supply Chain Transparency: Digital Traceability. Moving from opaque "mass balance" pulp to precise ASM manufacturing enables perfect batch-level auditability via the TreeFree Passport®.
• Value Creation: $441M Value Generation. This is not philanthropy; it is high-margin industrial evolution. We monetize the transition by converting compliance liabilities into financial assets.

Summary for the Investment Committee:

TreeFree Core is a Triple-A ESG Asset. It delivers Planetary Impact (50M Trees Saved), Social Benefit (Chemical Purity), and Governance Certainty (Regulatory Immunity), all while generating in value through industrial efficiency.

THE 90 BILLION UNIT RESCUE MISSION

The Crisis

➜ Europe + LATAM consume 90 billion diapers per year.

➜ 50 billion trees a year used in baby diapers.
➜ For 50 years, the “pulp paradigm” made this possible only by cutting forests.

The Breakthrough

➜ TreeFree Core decouples hygiene from deforestation.
➜ Zero pulp. Zero TRACES-NT. Zero forest risk.
➜ Built to run on every major OEM-C line at full speed.

The Global Reaction

➜ This is no longer industry news — it’s a consumer driven pivot.
➜ Global media has responded at a scale never seen in hygiene materials.